IDEA: Develop your knowledge of data and MarComms

Read the interview with Maarten Schram, MD of IDEA, about the impact of events in this digital era.

case Event marketing

Personalisation = the future (also for events!)

Company’s fight over the attention of potential customers. We all know that screaming louder is not the way to go. But how to reach them? What you need is relevant content, things that matter to your audience: personalisation.

Ticketing Event evaluation Email invitations

Creating a networking experience with name badges

Name badges do not guarantee networking among the attendees of your event. If you do use name badges at your event, consider using them as a linking element. I will point out some creative ways to connect your attendees and break the ice.

Event registration

Why name badges do not guarantee networking at your event

Many people perceive name badges as ‘necessary evil’. Event expert Rutger Bremer honestly wonders whether wearing name badges facilitates networking at events!

Event registration

5 Tips for effective CTA's in your event email invitation

Find out how to use a call-to-action (CTA) in your event email invitation and thus increase the registration for your event. Find out where you place buttons, in which color and determine the right copy.

Email invitations

Event check-in app: 10 tips for quick attendee registration

It is important to know who attended your events: checking in attendees gives you valuable insights. These 10 tips help you prevent long queues and result in a smooth event check-in process.

Event registration

This is why organising client events is a good idea

If your company organises no events, or just sporadically, you might wonder: why is this necessary? This time of digitalisation asks for offline, face to face events, as a counterpart for the many online marketing activities. In this blog, we give 5 reasons for using events as a marketing tool.

Event marketing

4 Types of B2B events & their characteristics

This blog gives a concise overview of the most common types of Business to Business events (B2B). Per type: conference, congress, symposia, product launch, employee meeting, we list the most important characteristics and how to respond to them.

Event tools

5 Benefits of using event ticketing software

If ticketing software is integrated in your event management software, this can creates synergy - so you can get the most out of your events. We’ll discuss 5 benefits.


Selling out your event? This is how it's done!

Every event professional aspires a sold-out event. Nonetheless, it is not always achieved. The content of your event is important - but other factors are important too. Here’s how a sharp ticket strategy can influence your event ticket sales.

Ticketing Event marketing

Paid events result in higher ROI

Obtain a higher ROI on your events, by asking a (small) fee for your event tickets. Lower de no-show of your event, improve the quality of your program and attract the right audience. On the long run, your events have more effect when they are visited by the right attendees.

Ticketing Event registration Event marketing

Getting started with the #Eventcanvas in 3 steps

Marga Groot Zwaaftink is founder of Commgres and has been active in the event industry for over 20 years. She loves to share her knowledge with others and teaches the #EventCanvas method. Read here how event software is supporting her in this methodology.

Event marketing

5 Ways to calculate your event ROI

Calculating ROI for events remains a challenge for many event profs. We will show you which indicators to use - and explain how your marketing objectives influence your events (and vice versa), this way you can justify your event investments in the future.

Event marketing

The 11 most urgent questions on the GDPR & events

The new privacy legislation GDPR, which will go into effect on May 25, 2018, has a significant impact on event professionals. Find out how it will effect you.


What event planners have to say: use an event survey!

Evaluating an event is often an underestimated part of event communication. Read here how three event planners use the online survey for their events.

Event evaluation

How live events support your marketing strategy

Online marketing and event marketing seem to be opposites. But they happen to combine very well: live events are an important part of your marketing strategy. Learn here how to integrate this all together.

Event marketing

How to make a solid data processing agreement?

From May 2018, signing a data processing agreement with your suppliers is mandatory. Check out the outlines of an agreement that helps you to get started!


5 Ways to prevent a data breach

A data breach happens more often than you think. In this blog, we’ll explain what a data breach is, what to do when it happens and how you could prevent it. Quite handy with the new EU privacy law GDPR! Companies will be held responsible when the data is not processed and stored carefully.


Start preparing for the new EU data privacy law (GDPR)

As from 25 May 2018, all organisations in the EU must observe new privacy laws: the GDPR will be in force. How will it affect you as an event professional? Find here the most relevant changes for your company and become GDPR compliance in time.


How to use B2B tools: A handy overview!

Abbreviations are everywhere: CMS, CRM, MAP, EMS, ESP, SaaS. But what do they mean? We made a handy overview of B2B tools you can use. And which integration should be added to your wish list!

Event tools

Selecting event software: involve the right stakeholders!

In this blog, we explain what else to take into account, before you make your final decision which event management software your organisation is planning to use for their B2B events. Don't forget to take the new privacy law GDPR into account.

GDPR Event registration

How to select your event registration software?

Registration is an important element when organising events. There are many suppliers that automate (parts of) the event registration process. As an organiser you want to remain in control, while keeping the overview & insight. How to select the best registration software for your organisation?

Event registration

How to change your event website into a web app

Create your own event app with Momice. Here’s how to transform your event website into a web app for your visitor in 5 steps!

Event tools Website design

Features: Create an event survey with Skip Logic!

Skip Logic makes it possible for respondents to automatically skip questions that aren’t relevant to them in event surveys. This will result in more respondents answering all questions and finishing the questionnaire. Read here what else is in it for you and your attendee.

Event evaluation

Events: What the SaaS?

When using the term SaaS in the event industry, you see event managers questioning. Find everything you need to know about Software as a Service here.

Event tools

How to protect personal data?

As event manager you continuously collect and process personal data. What should you keep in mind? Here’s a list of tips to help you protect personal data.


4 Event management tools everyone should be using

Here are the 4 most useful event management tools any event planner should be using. Find here our latest discoveries!

Event tools

How SBS manages their event ‘program’

We spoke to Annoeska Philips (communication department of SBS). She created her first Momice event website in 2015. Find out what she learned!

Website design case

Features: Use an event survey to evaluate your event!

By evaluating your event with an online survey, you can measure your event goals and improve future editions. Read here how to make great event surveys!

Event evaluation

You organise more events than you think!

Organising events? On average you organise 27 per year. Chances are that the number of meetings in your organisation is also a lot higher than you expect.

Event tools

How to: Set-up smooth breakout sessions

Organising breakout and sub-sessions are an important element in organising B2B events. How to make sure it isn’t making visitor registration more complex.

Event registration

How to: Use your guest list as a networking app

The guest list app in Momice is a handy feature that can help you achieve better networking at your event. Find here 7 steps how the networking app works.

Event registration

Linda Kerkhoven: Event communication is the key to success

Linda's Location Tour is standing out: every edition is fully booked with 0% no-show! What makes it so successful? Learn everything about event communication.

Event registration case

How to survive June, the busiest event month of the year

Of the annual 27 events, 15% is organised in June. Make sure that you as an event manager are well prepared with these event tips and productivity tools.

Event tools

5 Event management tools you can’t miss

How to improve meeting deadlines as an event manager? We love to help you by sharing these 5 event management tools to streamline your daily activities.

Event tools

3 Event tips from Nathalie Mangelaars (NK Pitching)

Meanwhile, Nathalie Mangelaars (NK Pitchen) became a proficient event organiser and therefore wants to share her 3 event tips for bringing your event to the next level.


The figures are clear: Events are Serious Business

Get in-depth information about the event industry 2016 - 2017. 833 event managers said what they think is important when organising an event. Find out here the results of the questionnaire conducted by High Profile Locaties.

Event tools

How to stay in control of your event registration

Set up a successful email campaign with an email invitation, event reminder and save-the-date. Get more attendees with a successful event registration process and by using event software.

Email invitations Event registration

How to set up an online event registration flow

Although online event registration is only a part of event communication, it is one of the most discussed topics. It often ends up being time-consuming.

Event registration

5 Event tips: get the most out of your events

As an event manager, you know exactly how to organise events. But how can you upgrade your event even more? Check the following 5 event tips.

Event evaluation

How to analyse your event survey data

The response to your event survey can be a real treasure, however, interpreting and analysing the information is key. Prepare your survey data well before analysing. Calculate the NPS score for your event and find out which attendees are your biggest promoters or critics.

Event evaluation

How to create an online survey in 5 steps

Setting up a good online survey requires preparation and time. These 5 steps will help you create a solid survey by choosing event survey questions carefully.

Event evaluation

6 Reasons NOT to build your own event software

Searching for event software? Your IT colleagues may offer developing software themselves. Saves you a lot of money, right? Actually, that’s not the case, developing your own software can be very time-consuming. Read here 6 reasons why building your own software is not a good idea.

GDPR Event registration Website design

How to create an engaging event website

Creating an engaging event website is often an underestimated job, it requires a unique design and powerful content. This blog explains how design and content contribute to the success of your website.

Website design

6 Reasons why event websites rock

When you organise an event, you plan it perfectly. And then, a lot of things change! With an event website you keep your attendees well-informed.

Website design

How to organise small events? Tips from an event manager

How to save time and effort when organising a large conference and small events? When using the right tools event registration doesn't have to be time-consuming.

case Event registration

4 Indicators to determine the result of your event email

Sending a good event mailing results in more registrations and less no-shows for your event. Do you know how to determine the success of your event email? We'll explain on which 4 aspects to focus on for sending effective email invitations.

Email invitations Analytics

How mail settings improve the click through rate (CTR)

How to improve the open and click through rate (CTR) with your mail settings? Make sure visitors of your event don't miss any email with the following 5 steps.

Email invitations

In 3 steps an easy to read event email

How to create the perfect communication flow for your event. The following blog is about the importance of layout for a successful event email campaign.

Email invitations

Send an excellent event email in 5 steps

Sending a save the date email is the very first touchpoint when communicating with your attendees. Set up the perfect event email invitation for a higher attendance at your events.

Email invitations

Amsterdam Marketing: A time-saving tool

Amsterdam Marketing organises 3 networking events a year for their partners. They are able to manage more events every year by using a time-saving tool.

case Event tools