Event Department: Events are an essential part of the marketing mix

For Event Department, events have become an essential part of the marketing mix. In this interview, Maxime Coesèl explains the added value of events.

Event evaluation Event marketing Strategy

Unique Finance: Seminars contribute to our strategic goals

Claudia Westerhof explains how seminars contribute to Unique Finance's strategic goals and growth. As a bonus she shares 4 tips for event professionals.

Event marketing Strategy Event organisation

Gemeentemuseum Den Haag: Successful organisations maintain their relationships

In this Momice interview, Iris de Jager of Gemeentemuseum Den Haag talks about how events sustain and expand the museum's network.

Event marketing Strategy Event organisation

Events contribute to our strategic goals

In this Momice interview, you read how events help realising the strategic goals of the Amsterdam University of Applied Sciences.

Event marketing Strategy Event organisation

Events deserve attention on a strategic level

Events are an essential part of the marketing strategy of organisations. Sabine Dijkema explains how D&B profiles itself as a strategic director.

Event marketing Strategy Event organisation

Digitalisation optimises the start of the customer journey

Events are serious business. In this Momice interview, Mark Hermanns explains what role events play in the marketing mix of Hotelschool The Hague.

Event marketing Strategy Event organisation

YoungCapital Festival connects employees to core objectives

Involving employees and celebrate success together. In this Momice interview, Marko van Tol explains how he organises the YoungCapital Festival.

Event marketing Strategy Event organisation

Both event and communication professionals need events like Connecting the Dots

The second edition of Connecting the Dots took place on May 14. Both event and communication professionals need events like Connecting the Dots.

Event marketing Strategy Connecting The Dots

Connecting the Dots 2: the 5 most important lessons

The second edition of Connecting the Dots took place on May 14. Missed the event? Read the insights that have been shared at Connecting the Dots 2 here!

Event marketing Strategy Connecting The Dots

Connecting the Dots: the 4 most important take-aways

The first edition of Connecting the Dots took place on March 21. Missed the event? Read the insights that have been shared at Connecting the Dots here!

Event evaluation Event professional Connecting The Dots

Connecting the Dots: real added value for event professionals

The first edition of Connecting the Dots took place on March 21 and attracted over 50 enthusiastic attendees. Momice interviewed three of the attendees.

Event evaluation Event professional Connecting The Dots

Make your events accessible with these 6 tips

The accessibility of events is very important. Marianne Dijkshoorn shares six tips with Momice on how to improve the accessibility of events.

Event evaluation Strategy Event organisation

How The Next Web uses data to prevent long queues

Annick van Dijk tells Momice how The Next Web makes clever use of data to attract more visitors and to prevent queues during the event.

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Momice founder Rutger Bremer explains how to use events for co-creation (and vice versa)

Momice CEO Rutger Bremer knows like no other how to use events. Co-creation prevents disappointments and teaches organisations to respond to the market.

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'Smart software contributes to the quality of events'

Krista van den Brink tells Momice how smart software helped USG People with the kick-off of the USG People Get Together Event at AFAS live.

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'An unclear invitation is a mortal sin'

Merlin Melles is called the networking queen of the Netherlands. She founded Founders Carbon Network (fCN): a networking organisation with 500 members. fCN organises events that attract more people than are invited. She shares her experiences with event organisers.

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'Organise events with a twist'

Not once, Hans van der Beek waited in line for an event. As journalist for the Amsterdam newspaper Het Parool, he writes about networking events, openings and other events. Van der Beek talks about his years of experience as a visitor with event managers and shares his unvarnished opinion.

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GvE Director Dirk Prijs about the future of events

Dirk Prijs is CEO of the Genootschap voor Eventmanagers (Dutch Association for Event Managers). The association represents 235 event managers and 165 companies. In this interview with Momice, he explains developments the event managers should prepare for.

Event evaluation Event registration Event tools

This is how Van Wijnen Noord got more time for event strategy

In addition to their externel events, Dutch construction company Van Wijnen organises a number of internal events. Maaike Rodenhuis is involved as a marketing and communications professional. She explains how Momice helps her professionalise her events.

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‘Higher attendance rate thanks to Momice’

Recently, the book Digital Capital by Denis Doeland got published. To promote the book, Doeland organised a book launch in the A’dam Tower. In this interview he explains how Momice was involved in the event registration and how the event registration software helped him increase the attendance rate.

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‘Momice software prevents long waiting lines for Dalai Lama event’

You don’t need agencies anymore, as you can take charge of registration and other event processes online. Momice software is easy, efficient and innovative”, Wijers says.

Event registration

IDEA: Develop your knowledge of data and MarComms

Read the interview with Maarten Schram, MD of IDEA, about the impact of events in this digital era.

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