For Event Department, events have become an essential part of the marketing mix. In this interview, Maxime Coesèl explains the added value of events.
Claudia Westerhof explains how seminars contribute to Unique Finance's strategic goals and growth. As a bonus she shares 4 tips for event professionals.
In this Momice interview, Iris de Jager of Gemeentemuseum Den Haag talks about how events sustain and expand the museum's network.
Events are serious business. In this Momice interview, Mark Hermanns explains what role events play in the marketing mix of Hotelschool The Hague.
Involving employees and celebrate success together. In this Momice interview, Marko van Tol explains how he organises the YoungCapital Festival.
The second edition of Connecting the Dots took place on May 14. Both event and communication professionals need events like Connecting the Dots.
The second edition of Connecting the Dots took place on May 14. Missed the event? Read the insights that have been shared at Connecting the Dots 2 here!
Not once, Hans van der Beek waited in line for an event. As journalist for the Amsterdam newspaper Het Parool, he writes about networking events, openings and other events. Van der Beek talks about his years of experience as a visitor with event managers and shares his unvarnished opinion.
If your company organises no events, or just sporadically, you might wonder: why is this necessary? This time of digitalisation asks for offline, face to face events, as a counterpart for the many online marketing activities. In this blog, we give 5 reasons for using events as a marketing tool.
Every event professional aspires a sold-out event. Nonetheless, it is not always achieved. The content of your event is important - but other factors are important too. Here’s how a sharp ticket strategy can influence your event ticket sales.
Obtain a higher ROI on your events, by asking a (small) fee for your event tickets. Lower de no-show of your event, improve the quality of your program and attract the right audience. On the long run, your events have more effect when they are visited by the right attendees.
Marga Groot Zwaaftink is founder of Commgres and has been active in the event industry for over 20 years. She loves to share her knowledge with others and teaches the #EventCanvas method. Read here how event software is supporting her in this methodology.
Calculating ROI for events remains a challenge for many event profs. We will show you which indicators to use - and explain how your marketing objectives influence your events (and vice versa), this way you can justify your event investments in the future.
Online marketing and event marketing seem to be opposites. But they happen to combine very well: live events are an important part of your marketing strategy. Learn here how to integrate this all together.