Momice Event Blueprint: The method for successful events
We compiled our own event experience and the insights from over 25,000 Momice events into a universal 10-step method: the Momice Event Blueprint.
1. Company (growth) objectives
Events are not a goal in itself, but a means to strengthen existing or establish new relations. Although you as an event professional can't always influence these Sales or Marketing objectives, they should form the starting point for each event. Therefore, it is good to be informed.
2. Relationship & event strategy
Who are the most important relations for your organisation? And how will events create an opportunity to speak to these people? The answers to these questions result in a coherent (year) plan, containing all your events.
3. Event goal & objectives
A good event starts with a clear, measurable (SMART) objective, supporting the (relationship) strategy. Try to consider how you are going to measure the success afterward, and include the right indicators in your objective.
4. Target audience & core message
What do you know about your target audience, honestly? Who are these people, what are the main drivers and challenges? The more specific the answers to these questions, the better you can align the event proposition and core message to their needs. The core message should be the read thread throughout your event.
5. Budget, team & tools
Now that you know what you want to accomplish with the event, you can estimate what it is worth. An event budget, therefore, should go beyond the sum of costs for catering, AV materials, location etc.). Events should be considered an investment in the relationship with the target audience. This should include your dreamteam and the perfect event software, for registration, communication and evaluation.
6. Concept & format
The objectives, target audience and corresponding budget give direction to the concept and format of your event. Will it be live, online or hybrid? And how will you make sure the key message will come across, so your target audience will actually show the desired behaviour after the event? Keep in mind: creativity is not always the most important. Your event is successful if the message is adopted.
7. Program & spreakers
In your event program, you align the content and the format with the ambitions of your target audience. Choose the right working methods, networking moments and speakers, to serve your audience as well as possible. Keep in mind that the program and speaker criteria for online and hybrid events differ from live events, in terms of rhythm (online/hybrid events are shorter and more high pace) and skills (screen experience is required).
8. Registration, communication & interaction
There are various moment to start the dialogue with your event audience:
>> registration form
>> reminders and updates
>> audience interaction
>> event survey.
This seems simple, and yet, it appears that a couple of simple tips can help increase audience engagement (before, during and after the event). Good event software will help you structure the communication.
9. Direction & script
Flawless execution of your event depends strongly on your minutely event script. Who says what, and when? Which slide or video will appear on screen? And how do the online visitors know who's appearing on the screen? Compose a comprehensive script, from a director's perspective, including time codes, slides, questions, lower thirds and interaction moments.
10. Evaluation & implementation
Collect all data from the event registration, communication, interaction and survey to measure the event results. Use these insights to assess the event and determine what can be improved. Keep in mind: the evaluation of one event is the starting point of the next. By integrating the learning, your events will increasingly support the growth objectives of your organisation.
Masterclass Event Blueprint
Momice founder Rutger Bremer will explain the universal 10-step Event Blueprint method to a group of maximum 20 event professionals, in a live training full of practical information, assignments and peer interaction.
This Masterclass will take place on Thursday 7 July 2022 at the Momice office in Amsterdam Zuidoost. This training is completely in Dutch and starts at 9AM and ends at 5PM, including lunch and drinks.